UTM Link Builder

Create properly tagged campaign URLs for Google Analytics tracking. Build, track, and optimize your marketing campaigns with clean UTM parameters.

Quick Campaign Templates

The destination URL without any parameters

Where the traffic is coming from (e.g., google, facebook)

Marketing medium (e.g., cpc, social, email)

Product, promo code, or slogan (e.g., spring_sale)

Paid keyword (for paid search campaigns)

Use to differentiate similar content or links (A/B testing)

Generated UTM Link

Fill in required fields to generate UTM link...

Campaign History

No campaigns created yet. Build your first UTM link above!

UTM Best Practices Guide

Naming Conventions

  • Always use lowercase
  • Use underscores instead of spaces
  • Be consistent across campaigns
  • Keep it descriptive but concise
  • Example: spring_2026_sale

When to Use Each Parameter

  • Source: Always required (google, facebook, etc.)
  • Medium: Always required (cpc, social, email)
  • Campaign: Always required (spring_sale, launch_2026)
  • Term: For paid search keywords only
  • Content: For A/B testing link variations

Common Mistakes to Avoid

  • Don't use spaces (use underscores)
  • Don't mix uppercase/lowercase inconsistently
  • Don't use special characters (!@#$%)
  • Don't tag internal links (only external campaigns)
  • Don't forget to test the link before using

Viewing UTM Data in GA4

  • Reports → Acquisition → Traffic acquisition
  • Add secondary dimension: Campaign
  • Filter by session source or medium
  • Compare campaign performance over time
  • Export data for deeper analysis