Event-Based Pricing: Maximizing Revenue During Peak Demand
Comic-Con weekend in San Diego: Your 6BR La Jolla home that normally books at $650/night is suddenly getting inquiries at $1,800/night - and guests are accepting without negotiation. This is event-based pricing - and it's one of the most powerful (and underutilized) revenue strategies in vacation rentals.
Key Takeaways
- Property-specific pricing strategies outperform generic tools by 15-25%
- Top operators use data-driven approaches, not guesswork
- Understanding your unique market position is critical for revenue maximization
- Commodity pricing tools create commodity results
This guide shows you exactly how top 1% of STR operators approach pricing differently—and why it matters for your revenue.
Model your event-based pricing strategy with our pricing calculator to see how premium event rates impact your annual revenue.
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